Powerful marketing icons can help to bring a success for any apps, such as this App Store marketing guidelines with standard Apple app store badge. I found this Apple app store badge when searching for marketing icons. This app store badge is used to promote the apps on App Store. This is the preview of Standard Apple App Store Badge, this preview may different with latest badge that you can download on Apple's website. This app store badge features with a dark color background with a text of "Download on the App Store" in white color.
Originally, Apple provides the badge on their website for app marketing. You can visit the link https://developer.apple.com/app-store/marketing/guidelines/#downloadOnAppstore to download the latest Apple App Store badge. The badge is available in .svg and .eps file format that you can download in compressed file.
Apple App Store badge or App Store icon can be used for many purposes, such as: mobile, websites, Print and Video. The badge also can be placed on a layout or video sequence. Commonly, Apple App Store badge usually used along with Google Play App Store badge. Both of them are the best marketing icons for apps now.
I have many collection icons for marketing images, you can select and download all of them by following below gallery: